Sprite 'The Spriteverse'
'Every time you refresh yourself with a Sprite, you enter the Spriteverse. But what is the Spriteverse? We are also still trying to figure it out, but apparently, it involves floating heads, mermaids and people dressed as penguins.'
Wieden & Kennedy São Paulo and The Youth production company extended an invitation for us to bring the fantastical world of Sprite's "The Spriteverse" campaign to life through our unique style. Our imaginative approach, combined with a harmonious use of colour and distinctive character styles, allowed us to seamlessly connect each episode and craft the parallel universe of the Spriteverse. Our collaboration resulted in a captivating and immersive experience for Sprite's audience, inviting them to delve into the mysterious and surreal realm of the Spriteverse where anything can happen!