Selfridges invites you to embark on a journey of self-discovery and unlock the potential of your "SUPERSELF". The high-end department store challenges traditional wellness norms and encourages experimentation with cutting-edge well-being concepts and the future of feeling good.
We were honoured to collaborate with Selfridges on a 3D animation for their SUPERSELF campaign. Our approach to the concept was to represent it as a dynamic and evolving state, drawing inspiration from the vivid colour palettes of the in-store installations. We created a mesmerizing display of shifting hues over our characters, symbolizing the ever-evolving nature of the SUPERSELF journey.