'Meet Me in the Metaverse' It's Nice That X The Conran Shop

We have partnered with Its Nice That and The Conran Shop to reimagine a design classic from The Conran Shop’s AW22 collection as part of the London Design Festival 2022.

We've transformed the iconic Groovy Chair from Pierre Paulin into a fully-fledged grooving character. Taking inspiration from its name, various colours and form that screams to be in motion, we used our virtual and digital techniques to gift the chair some funky moves. The animation will be shown alongside 5 pieces from global digital artists in the immersive installation 'Meet Me in the Metaverse' taking over The Conran Shop's Chelsea store until October 10th 2022.

Read more about the project here on It's Nice That.