It's Nice That X The Conran Shop

In partnership with Its Nice That and The Conran Shop, we reimagined a design classic from The Conran Shop’s AW22 collection - the iconic Groovy Chair by Pierre Paulin - by transforming it into a fully-fledged character that drew on its name, vibrant colours, and dynamic form.
Our animated creation was featured in the Meet Me in the Metaverse immersive installation, which took over The Conran Shop’s Chelsea store during London Design Week.