Finetwork Ident

We were invited by the creative studio McNulty and the telecommunications company Finetwork to create an Ident for their 'Vuelve a conectar con internet' (Reconnect to the internet) campaign. The campaign aims to produce the sensation of browsing random content on the web and bring it to the television screen in the form of an advert. We approached this brief by sticking to our VR-sculpted whimsical style and producing a short narrative of a thirsty plant regaining its energy through a droplet of water. We used motion capture to bring to life the role of each character and paired the work with a custom soundtrack made in-house, check out some BTS below.